Data Analytics in Driving Business Performance in Telecommunications Sector

Role of Data Analytics in Driving Business Performance in Telecommunications Sector

MIAMI, FL – In a business environment where data has become one of the most treasured assets, telecommunications operators arguably have the distinction of being the wealthiest owners. At the same time, industry experts and market observers often stress that the sector is failing to capitalize on its abundance of information, largely due to playing catch-up in terms of digital transformation and the adoption of advanced analytics solutions. “Innovation is critical for gaining competitive advantages in the modern world, especially when it comes to means for extracting maximum value from corporate data,” comments Trevor Silver, founder and CEO of Exusia. “Given the dizzying pace of change in the business landscape, telecommunications companies are increasingly focusing on data analytics to gain insights into infrastructure deployments, product and service customization, customer acquisition, and churn reduction, among others.”

Due to the wide adoption of cloud computing and the accelerating utilization of artificial intelligence, the telecommunications sector stands to reap massive benefits by employing data analytics. “A robust cloud infrastructure greatly facilitates the merger of data from disparate sources, improving processing and storage capabilities to provide all users within an organization with access to accurate and relevant data. As a result, companies can make better strategic decisions, offer personalized customer experiences, and fuel product/service innovation,” Trevor Silver explains. “As regards artificial intelligence, its incorporation into data analytics solutions enables telecommunications operators to identify trends, uncover causal relationships, and detect anomalies. Ultimately, this translates into maximizing efficiency and revenue, which, in turn, increases profitability.”

According to McKinsey, the implementation of advanced data analytics in the telecommunications sector can unlock hidden value on both the network and customer sides, as well as propel transformation to a whole new level. In a case study report, the management consulting firm notes, “With the unprecedented visibility into operations that advanced analytics offers, telcos can streamline processes, allocate resources to the highest-value areas, and reduce costs while maintaining or enhancing service levels […] In network operations, analytics can help to guide workflows, optimize the allocation of technicians, and provide real-time updates on network performance. In customer operations, analytics can be used to track the evolution of customers over their life cycle and enable real-time updates and on-demand provisioning, while predictive analytics can empower call centers to accelerate issue identification and call resolution.”

Trevor Silver concludes, “The emergence of social, mobile, and digital networks has paved the way for democratizing the relationship between telecommunications companies and their customers. At the same time, it is pushing them to rethink the way they operate given the intersection of digital and physical and its impact on innovation. Data analytics is opening the gate to endless possibilities in terms of product development and customer experiences, creating new business opportunities for telecommunications providers and laying the foundations for their sustained growth.”

In 2012, Trevor Silver launched Exusia in pursuit of his vision to support transformation in the analytics and data engineering space. An industry veteran with 20 years of experience, he has worked tirelessly to make his New York City-based company the providMIAMI, FL – In a business environment where data has become one of the most treasured assets, telecommunications operators arguably have the distinction of being the wealthiest owners. At the same time, industry experts and market observers often stress that the sector is failing to capitalize on its abundance of information, largely due to playing catch-up in terms of digital transformation and the adoption of advanced analytics solutions. “Innovation is critical for gaining competitive advantages in the modern world, especially when it comes to means for extracting maximum value from corporate data,” comments Trevor Silver, founder and CEO of Exusia. “Given the dizzying pace of change in the business landscape, telecommunications companies are increasingly focusing on data analytics to gain insights into infrastructure deployments, product and service customization, customer acquisition, and churn reduction, among others.”

Due to the wide adoption of cloud computing and the accelerating utilization of artificial intelligence, the telecommunications sector stands to reap massive benefits by employing data analytics. “A robust cloud infrastructure greatly facilitates the merger of data from disparate sources, improving processing and storage capabilities to provide all users within an organization with access to accurate and relevant data. As a result, companies can make better strategic decisions, offer personalized customer experiences, and fuel product/service innovation,” Trevor Silver explains. “As regards artificial intelligence, its incorporation into data analytics solutions enables telecommunications operators to identify trends, uncover causal relationships, and detect anomalies. Ultimately, this translates into maximizing efficiency and revenue, which, in turn, increases profitability.”

According to McKinsey, the implementation of advanced data analytics in the telecommunications sector can unlock hidden value on both the network and customer sides, as well as propel transformation to a whole new level. In a case study report, the management consulting firm notes, “With the unprecedented visibility into operations that advanced analytics offers, telcos can streamline processes, allocate resources to the highest-value areas, and reduce costs while maintaining or enhancing service levels […] In network operations, analytics can help to guide workflows, optimize the allocation of technicians, and provide real-time updates on network performance. In customer operations, analytics can be used to track the evolution of customers over their life cycle and enable real-time updates and on-demand provisioning, while predictive analytics can empower call centers to accelerate issue identification and call resolution.”

Trevor Silver concludes, “The emergence of social, mobile, and digital networks has paved the way for democratizing the relationship between telecommunications companies and their customers. At the same time, it is pushing them to rethink the way they operate given the intersection of digital and physical and its impact on innovation. Data analytics is opening the gate to endless possibilities in terms of product development and customer experiences, creating new business opportunities for telecommer of choice for enterprises dealing with enormous data volumes and complex data engineering requirements. The innovative tools and tailored consulting services offered by Exusia empower clients seeking a competitive advantage, enabling them to drive revenue growth, implement optimal cost structures, and meet regulatory requirements. As the CEO of the company, Trevor Silver has been widely praised in trade publications for his commitment to client success and service quality.

Contact Information:
Exusia, Inc.
Harpreet Mehta
Senior Director – Global Operations
pr@exusia.com
http://www.exusia.com

SOURCE: Exusia, Inc.

The new millennium has brought remarkable advancements in technology, allowing enterprises to adopt innovative business models and providing them with sophisticated tools to improve daily operations and financial results. On the other hand, the massive accumulation of data has turned into a challenge as corporations struggle to derive benefits
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